c-bright putty primer
PACKAGING DESIGN: PRIMARY & SECONDARY.
E.L.F. COSMETICS
THE CHALLENGE: KEEP IT THE SAME BUT MAKE IT DIFFERENT. HOW DO YOU MAKE A SPECIAL VERSION OF THE CLASSIC, WHILE MAINTAINING ITS ICON STATUS? MAKE IT POP.
IMAGES COURTESY OF E.L.F. COSMETICS
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IMAGES COURTESY OF E.L.F. COSMETICS .